Many people tend to commit mistakes when it comes to the design of the website. It is quite easy to get carried away. However, you need to remember that your visitors should not feel overwhelmed by the design. While it is essential that they are impressed by the creativity, it is equally crucial that they do not feel lost in the complicated design.
Endeavor to ensure that your website has a creative design which makes a lasting impression and yet is simple and straightforward, which does not confuse the visitors. The prospective customers should not have a difficult time navigating through the site. This will boost your chances of converting those visits to sales.
The interface should be crisp and simple, with a direct call to action. You do not want your site to be so complicated that the customers feel that it is too much of an effort and give up the whole thing in frustration. This will not be good for your business. The point of an online store is to provide the customers with optimal convenience at all times.